Giants Betfred, Playtech extend partnership until beyond 2020
Bookmaker giant Betfred has extended its long-standing partnership with Playtech until beyond 2020.
The new deal includes the renewal and extension of Playtech’s casino content, progressive jackpots and access to more than 600 games.
Betfred will also take part in Playtech’s exclusive licensee cash casino network promotion on new DC-branded film and television properties. This new promotion will be launched at the end of the month and continue for four weeks.
Titles such as Warner Bros and DC like ‘Batman Classic TV Series’, ‘Man of Steel’ and ‘Superman’, the promotion will feature across Playtech games, such as ‘Buffalo Blitz’ and ‘Halloween Fortune 2’.
“Agreeing today’s extension is a great way to start 2017. Playtech are one of our most important partners and enable us to offer our players the industry’s leading gaming experience,” said Rakesh Chablani, managing director at Betfred.
The deal also permits Betfred players to access Playtech’s bingo, poker and live casino games as well.
“We’re delighted to have agreed this renewal with Betfred, one of our key partners and licensees. I’m also very pleased on a personal note. Betfred was one of the first contracts I put together when I joined Playtech more than 10 years ago so to agree this with them until beyond 2020 is fantastic news,” said Mor Weizer, chief executive of Playtech.